Hospitals have a unique opportunity when it comes to social media marketing – they have so many inspiring stories to tell, but they must also make sure they receive the necessary patient approval. John Ambrose, social media director for Mount Sinai Health System in New York who also happens to be a lawyer, explained that concerns over legal risks should not stop hospitals from being active on social media. Read my entire blog post over on SocialTimes.
Stacy-Marie Ishmael was recently named the first vice president of communities for Financial Times. I recently caught up with her to discuss this new position, what types of communities she will be building and expanding for the FT, return on investment, social media advertising, and much more. Read my entire blog post over on SocialTimes.
One of several lessons that brands can learn from Pope Francis when it comes to Twitter (and all other social networks) is appreciate your followers. Maybe asking for prayer isn’t your thing, but any brand or marketer can express some gratitude to folks for tuning in. A little sincere appreciation costs nothing and goes a long way. Read my entire blog post over on the Ebyline blog.
Whether you’re on the right or the left, there’s no debating the fact that controversial politics draws high levels of audience engagement. Even though it’s generally not a good idea for brands to get involved in political conversations on social media for fear they will alienate consumers, there are lessons they can learn from at least one cable news program, Crossfire. Read my entire blog post over on the Ebyline blog.
Tim Sohn loves the news. Growing up, he and his family always read The New York Times. His love for newspapering began in 1996 when he joined the staff of The Echo, the student-operated newspaper at Western Connecticut State University, from which he graduated in December 2000 with a bachelor’s degree. Sohn rose through the ranks at The Echo, as writer, production director, co-editor, and editor-in-chief. After lacking any awards for several years, The Echo received a national award when Sohn presided as editor of the weekly print and online publication.
Since graduating from WCSU, Sohn has predominantly worked at daily newspaper/digital media companies in capacities including assistant news editor, evening editor, copy desk chief, copy editor, managing editor, and editor-in-chief.
Now, Sohn is a freelance writer and editor who focuses on how brands and publishers use social media. In September 2012, he received a certificate in digital marketing from mediabistro.
Sohn’s clients include:
mediabistro, where he is editor of the Morning Social Media Newsfeed, aggregating the most important and compelling stories about social media. Content is posted on mediabistro.com, SocialTimes.com and sent out in in an electronic newsletter Monday to Friday;
Ebyline, where he is a contributor, focusing on freelancing, technology and entrepreneurship;Editor & Publisher magazine, writing feature articles about media, including topics such as advertising, technology, mobile and circulation; and
For more information about Sohn’s background, visit his LinkedIn page here.